1. Analyze the Job Listing
Give the job listing a careful read and see where your own experience best matches up. Be discriminatory about which of the company's requirements you choose to highlight, as you are going to use these selections to make a table in your cover letter.What to Keep in Mind
When you copy and paste from the job listing into your word processor, proofread for typos that might be in the listing. The person who gives your application a first read probably won't know (or care) that the mistake wasn't your fault.2. Look for a Specific Employee Name
Through Facebook, LinkedIn, Twitter, and even Instagram, you may be able to find the name of a relevant employee to whom you can address your cover letter.For example, you can use Twitter's advanced search to find names, and if the company has a profile on LinkedIn, you can view its employees from there.
Don't just choose a random individual, but if you can, find someone in Human Resources — preferably a director or manager — or a higher-up within the department you're applying to.
What to Keep in Mind
- If you're going on a major stalking spree in LinkedIn, adjust your privacy settings so that other people can't see you've viewed their profile. While connecting with a company on LinkedIn can be a good way to increase your visibility, you probably don't need them to see that you've clicked through their entire staff on LinkedIn.
- If you know someone at the company who can refer for the job, mention them in the first paragraph of your cover letter.
- If you can't find a person's name, know how to address your cover letter appropriately.
3. Create a Table or Paragraphs Highlighting Your Qualifications
Next, make a two-column table with the company's requirements on the left side, and your matching attributes on the right side.When you make the table, you'll need to make it two columns. Then, take the number of requirements you're choosing and add one for the header. So, for this example, which has focused on five points, the table is two columns by six rows.
What to Keep in Mind
- If you need something to jog your memory for the right side of the table, see if you can find a copy of the job description for your current or past position, which will give you a nice guideline on how to phrase your past responsibilities and your professional and personal attributes.
- If you're having difficulty creating a table, you can include your qualifications in paragraph form.
4. Format Your Cover Letter
Now that you've made your table, you should copy and paste it into the body of your cover letter. This is often called a "T" shape cover letter format. The table should go in between your introductory paragraphs, and before your closing.It's a nice look to format the table with invisible borders, although it's not absolutely necessary.
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